Duluth Draft Days

Duluth Draft Days is a fictional cultural festival set in Duluth, celebrating Minnesota’s craft beer scene through a uniquely regional lens. Inspired by traditional beer festivals but reimagined with North Shore character, the event blends local breweries, Scandinavian sauna culture, and playful, unconventional experiences like lake based competitions and immersive beer themed environments. The project explores branding, environmental design, and experiential storytelling, creating a cohesive identity that reflects the rugged, social, and spirited nature of the Lake Superior region.